In less than 10 years, Facebook has changed how we
socialize and enjoy the pleasure of each others company. Did you also know that
using Facebook for marketing purposes can generate a virtually unlimited supply
of new customers for your business? The following article will demonstrate the
value of Facebook marketing and what it can do for you.
Creating a contest
for your Facebook page
Is something that
you can have some success with. Encourage new subscribers by offering free
products. Make an announcement of who the latest winner is, and whenever you
want to bump up your subscriber base, use this strategy.
Try using custom
tabs on your Facebook page
When you first create your business Facebook page, you'll
have general tabs like the Wall and Info tabs. Try extending your capabilities
by creating your own custom tabs. Some businesses have tabs that contain links
to various kinds of content like products, newsletters, and ongoing contests.
Think about creating
your own group
Rather than just a page. Groups are like little communities
where your fans can interact together. Don't hesitate using a group and a page
as a mean for your subscribers to get your updates and also share their content
with your group.
Facebook advertisements can help your marketing goals
Your ad can be
customized so that people in a specific age group or gender can see it. You can
also work within a budget and do as much or as little as you would like.
Finally, you don't have to commit long-term. Your ad can be stopped any time.
Ask other people
that you know
For advice regarding
Facebook if you are new to it. Facebook has been around for many years now, and
thanks to this, many people have learned a great deal about how to effectively
optimize a page on the site. You will likely be surprised at how much there is
to learn.
Don't forget that
Facebook has paid advertising
This is in fact where the website really makes its money.
While its true that many Facebook users may not even see the content due to ad-blocking
software, you can't ignore the potential power in being able to create
customized demographic lists to target with your content.
Don't let Facebook
negativity bring your brand down
It's tough facing
negativity. The immediate response, if you follow through, is often
defensiveness or negativity in return. That won't help your Facebook marketing.
You need to approach negativity with poise. Take the higher road and respond
politely and meaningfully. Your fans will take notice.
Use videos whenever
possible
Especially if you
have a new product to showcase. While a picture is great (and it is certainly
better than nothing), a video is much more exciting and can give your followers
more information than a picture and text alone can. Adding a video to your post
is quite easy with Facebook's current format as well, so there really is no
reason not to give it a try.
Keep your status
updates interesting
You want the status to interest people enough to check out
your page and become a fan. If you post dull status updates, people may
overlook them, or even delete your account from their page. Try using questions
to pique the interest of the readers.
Despite being relatively new to the business world,
Facebook is now a powerful force in marketing. Using it to your advantage will
not only introduce you to more and more customers, it will also keep you more
competitive! Put the tips from this article to work for your business soon with
a killer Facebook marketing campaign.
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