Once the hard work of making a website is
over, the hard work of submitting it to the search engines and having it show
up in the results begins. Maybe you think you have to have a computer science
degree to do it, but this article will show you some practical advice on how
even you, can make your website stand out.
With
Google's approach
Of not focusing intently on Meta tags, you
should pay a lot more attention to title tags on your homepage. Your first 66
characters are displayed in the search engine rankings, so this is where your
focus should lie. You need to sum up what your business is about right from the
start. Save the fluff and get straight to the good stuff.
Bold
important keywords
Don't overdo it, but keep in mind that search
engines crawl the code on your site and pay attention to words that you
emphasize. The engines then consider those words in your ranking. Bold words
that are important and you'll guide the search engines right to the words you
want them to see.
Having
relevant, keyword oriented page
Titles is one of the best SEO strategies. By
choosing titles that accurately describe your page you are better able to
inform human searchers and web crawlers about the content of your site. This
will naturally boost your traffic as people are better able to find your site
when they search for your particular niche.
If you
can
Purchase a domain name that's catchy and
people will have an easy time remembering. Names like this make searches for
your content easier. They create brand recognition which, by itself, can
generate profits.
If your
site has a defined set of categories
Optimize the URLs on your site to contain the
keywords associated with the categories. Say you have two categories, cats and
dogs. Google likes it better if the URLs for such a site are mysite.com/cats
and mysite.com/dogs as opposed to something like mysite.com?category=1. Even
more importantly, people searching for a keyword associated with one of the
categories are more likely to arrive at one of your subpages when you use a
logical URL structure.
To
optimize your site for search engines
Avoid using Flash and frames. They share the
basic problem of preventing links to a single page. Spiders can't crawl Flash,
so the search engines won't be able to see as much of your site. If you have to
use Flash, be sure to include navigation links as well.
Write
titles suited
For the search engine spiders as well as your
readers. Clever titles don't usually convey the content of the article. Instead
of being cute, simply create titles that tell the reader and the search engine
robots what the article is about. Your title should make it clear that the
reader will get something good from the article.
Aside
from quality content
The best way to optimize your website's
ranking in a search engine is with quality external links that point to your
website. While search engines do take the number of links into account, the
quality of the links is also important. For example, avoid inconsequential link
farms and aim for links that are relevant to your business.
If you
want your site
To rank higher in search engines, writing
great content should be your highest priority when developing your site. You
can add keywords until you're blue in the face, but, if your content is
mediocre, people will not keep visiting your site and search engines will not
deem your site valuable.
To get
the best search engine
Indexing
performance, good webmasters learn the more exotic HTML tricks that prevent the
search engines from mis-identifying their websites. HTML options like the canonical
tag and the 301 redirect exist, so that webmasters can be sure search engines
assign all their favorable ranking to the correct, primary website.
If you
have to delete
Or move an article, leave a 301 redirect in
it's place. A 404 page is like a stop sign to a search engine, instructing it
to remove the page (and it's SERP) from their listings. A 301 redirect will
instead transfer the SERP to whichever page it links to.
When
searching for specific information
On the World Wide Web it is useful to try
various search terms and reorder those search terms. Technical terms are more
likely to bring in the results you are looking for and using synonyms is a
helpful search strategy as well. Search Engine Optimization recognizes such
search strategies.
With
millions of sites out there
You cannot afford to wait for the major
search engines to seek you out. Take a proactive approach by registering your
site with all of them - Google, Bing, Yahoo, and any others that you come
across. Waiting for recognition is unlikely to deliver the site traffic that
you hope to generate from your efforts.
Even
though you want
To add keywords to your site to increase your
rank in the search engines, you still have to write content that will appeal to
your users. It will not matter how high you are in the search results if users
are not interested in what it is you are selling.
For the
best search engine optimization
Keep in mind that the quality of keywords is
more important than quantity and pick the words that are the ones your customer
will be searching for. Adding extra keywords may not bring extra customers if
they do not accurately describe your content.
Use
your keywords in a sensible way
Throughout your online content and, of
course, in your title and the META description of your article. Wise and
judicious use of keywords will produce an article that is solidly high content,
whether viewed by discerning humans or robots. Your articles should be focused,
pertinent and interesting, as well as written in a good SEO style.
So there you have it. Nothing but ideas. If
you put this information to work and use the tips and tricks that have been
provided here to you, you should see results in your search engine optimization
goals. The benefits are well worth all the effort and research you may need to
do
.
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