Many an
online business has been made, or broken, by a single email marketing campaign.
If you do it right it can go viral, driving massive traffic to your website. If
you do it wrong, on the other hand, it can sink your company. Read this article
in full to find tips and techniques to teach you how to do it in a way that
benefits your company.
When following up to your customers
via email
You could try
following up with some kind of reminder. For example, you could add a
"visit today" button onto your ad. In addition, the closing of the
postscript could inform your customers to make sure they do not disregard the
CTO.
Be sure of all the colors you use in
your email are neutral
If colors are
too bland, the customer may not want to read the article. On the other hand, if
the colors are too bright, it could frustrate the reader. Try to stick with
neutral colors, like black, gray, and white.
Insert a link to your subscription
Form
into your marketing newsletters. That way, if your customers forward marketing
emails to their friends, their friends can easily subscribe to your list too.
Using this strategy makes it easy for you to build a large list of potential
customers who have agreed to receive your marketing emails.
Before using email marketing
Create a test email and send it to a friend or
family member. Your loved one can see how the email looks and give you
feedback. This way, if any changes need to be made, you can do it before
sending the emails out to customers.
To use email marketing to build
confidence
In your
company and products, avoid turning your emails into gimmicks. Don't tarnish
the professionalism of your image by using irritating tactics like writing all
in caps or incorporating symbols like dollar signs. Most importantly, never
talk down to your customers or make grossly exaggerated promises about your
products.
Try customizing your messages
For your email recipients. Try including their
name in the email so that it feels more warm and personal. This can help build
better relationships with your customers, and they may be more inclined to read
what you have to say in these personalized email messages.
When people opt-in to your email
marketing list
You need to
let them know what to expect up front. Tell subscribers how often they can
expect to hear from you and what types of communications you will be sending
them. If they are expecting the volume of mail you will be sending, they are
less likely to get frustrated and unsubscribe.
You might need to try following up to
your customers
With an alert
on a price increase. The email could include a link that says to act now in
order to avoid this increase. The ending of the message could convince them to
click on the link in order to understand all the details.
You can target a very large group of
potential customers
By making
your email campaigns accessible to mobile devices. So many people these days
use mobile devices to check their email, you can make your emails attractive
and engaging by using small images, and using small, to-the-point messages. Be
sure to put your logo at the top of your email.
Don't send out your email messages
During major
sales holidays. While this may seem counter-intuitive, unless you are selling
consumer products, your customers just aren't interested in your product that
time of year. In addition, it is likely to get buried in all of the other
marketing messages they are receiving.
One tip to enhance your e-mail
marketing campaign
Is to send out regular updates to your
customer base, even if not much is happening in your business. These regular
updates can be short and sweet. They remind your customers that you are staying
busy and want to keep in contact with them.
When you know what to do
Creating an
email marketing campaign will be easy, effective and profitable. You'll better
your online reputation while building profits, and the initial investment of
both time and money is small. There is no better way to grow your business, so
start creating your campaign today!
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